Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.4, Problem 16.11LR
Summary Introduction

To determine: The center which has a huge shopping strip mall with multiple anchor stores.

Introduction:

Strip malls are the open shopping mall which have cluster of shoes under a single floor.

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1. Evaluate the location of the shopping mall in terms of its accessibility.2. Suggest factors that should be considered in positioning the store within the shopping mall.
A huges hopping strip mall with multiple a nchor stores is a(n) ___ center.
So, what exactly constitutes a well-known online destination? If a company is too tiny to afford it, what other choices do they have?
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