1. Identify and describe some bases for segmentingretail markets. How would a retailer use them?2. Although the general level of consumer satisfaction isdeclining, some retailers claim that this is not actually abad sign. Why? Please explain.3. Explain the difference between disposable anddiscretionary income. Which is more important toretailers?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Explain the between disposable and discretionary income. Which is more important to retailers? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Explain. 3. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
Explain the basic method of segmentation. What sets it different from paging? What does the term "compaction" mean?
What is the importance of a good marketing mix, supply chain management and distributionchannel? Thank you for answering:)
7- The trend in retailing that the retailer tries to be competitive in the market other than the price is _______________. a. Niche marketing b. Differentiation c. Consumer growth d. Multichannel integration
Deciding on a target market and positioning for aretail store are very important marketing decisions.In a small group, develop the concept for a new retailstore. What is the target market for your store? Howis your store positioned? What retail atmospherics will enhance this positioning effectively to attract and satisfy your target market?
(2) Describe Lead segment customers. What are they like and what do they mean to the retailer? Give an example of a lead segment retail customer (either from your own experience in retail sales, or from simply your experience as a retail customer).
_____ tailor their retail strategies toward very specific market segmentsby offering deep, yet narrow assortments and sales associate expertise.
(1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?
17- The trend in retailing that the retailer tries to be competitive in the market other than the price is _______________. a. Consumer growth b. Differentiation c. Niche marketing d. Multichannel integration
Explain in broad terms the main steps of the segmentation procedure. The method by which it operates sets it apart from paging. When someone or something is said to be "compacted," what precisely does it mean?
Three (3) practical reasons why the company should segment their market
Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.

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1. Identify and describe some bases for segmenting retail markets. How would a retailer use them?