Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 16, Problem 1BYMP

a)

Summary Introduction

To discuss: Person X’s retail strategy by selecting a position in retail positioning matrix.

Introduction:

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

b)

Summary Introduction

To discuss: Person X’s retail strategy by specifying the details retailing mix.

Introduction:

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

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Choose a product category that both you and your parents purchase (e.g. business, clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise? What about your parents? Explain why there is, or is not, a difference in your store choices.
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Just ANswer the Number 3!   Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers.  Retailing business has some major benefits which are as follows -  Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases  More secure than online shopping  Greater sales potential  Promotes competitive environment    Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells  rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is  not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…
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