Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 16, Problem 2AMK
Summary Introduction

To discuss: Value added affects the store’s competitive position.

Introduction:

The retailers are classified into two aspects:

  • Breadth of the product line
  • Value added

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Students have asked these similar questions
What effect does added value have on a store's competitiveness?
How do stores of value compete against each other?
Why retail strategy should have the element of customer loyalty to build a sustainable competitive advantage?
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