Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 16, Problem 2VC
Summary Introduction

Case summary:

Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities.

  • Entertaining and attracting the retailers and tenants,
  • Attracting the focus of the shoppers, and
  • Increasing the presence of the mall M.

There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall.       

To discuss: The trends which contribute to the idea of the mall M.

Introduction:

A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.

Blurred answer
Students have asked these similar questions
how globalization affects online shopping from an overseas store?
Explain one technological trend, apart from online retailing that you intend to make use of clothing store.
What will retailing look like in the future? What may be the most influentialchange taking place for retailers today?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning