Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 4BYMP
Summary Introduction

To discuss: Whether wholesalers are needed to support the retailing strategy consistent with selected intermediaries and channels.

Introduction:

Merchant wholesalers are those who own the title of merchandise and independent owner.

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