
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How retailers creates value to customer?
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- How do integrations between CRM and e-commerce platforms benefit online retailers?arrow_forwardWhy don't give away the bread when the seller can't sell it? Please apply some marketing concepts.arrow_forwardIs "going shopping" dead? Or dying? If so, what can be done, if anything? What can retailers do? What does this mean for customers? What does this mean for the employees in retail? explain in detailarrow_forward
- What do you think the needs are for your favourite online store, both in terms of how it works and how it looks?arrow_forwardHow does Daily Table compare to Whole Foods and the conventionalsupermarket where you shop on the four principles of consciousmarketing?arrow_forwardWhat are merchandise markets?arrow_forward
- Consider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?arrow_forwardWhat PESTEL forces (see Chapter 8) have contributed to the transformation of the retail industry?arrow_forwardWhat elements make for a positive in-store shopping experience for customers?arrow_forward
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