Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of your product.
Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of your product.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 3DYMP
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Discuss how the characteristics of the retail establishment, such as location and store image, have an impact
on the consumer’s perception of your product.
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