Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of your product.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Discuss how the characteristics of the retail establishment, such as location and store image, have an impact
on the consumer’s perception of your product.

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