What is your favorite consumer goods retailer? Discuss the criteria you have used in making your selection. What can a competing firm do to lure you away from your favorite firm?
Q: A major corporate strategy is to improve and optimize client retention and loyalty. Explain why, and...
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A: One technological product in the gaming industry is the Playstation, which can be replaced with Xbox...
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Q: Explain the steps involved in Cost-based pricing?
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Q: Define Product line depth?
A: A company will have different solutions for different customer segments and solving different proble...
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A: Segmentation is a process where the complete market is broken down into chunks where each customer i...
Q: What is the nature of marketing channels, and why are they important?
A: Marketing is a vast topic including areas like distribution, market research, pricing, branding, etc...
Q: Define markup?
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Q: How are Marketing ethics relevant to research ?
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Q: Assume you run an Internet business with a couple of friends from college. Your company sells ticket...
A: All business operations are broken down into four sub-function. Each sub-function has a separate dep...
Q: How does nonstore retailing occur?
A: The sale of goods and services outside of a physical store is referred to as non-store retailing. It...
Q: Difference between Marketing dashboard and Marketing Metrics.
A: A marketing dashboard is a graphic depiction among the foremost vital data required to live importan...
Q: What is physical distribution?
A: Ans. Introduction In marketing physical distribution is one of the most important function. It in...
Q: In terms of expectations, when is a customer not satisfied, satisfied, and delighted?
A: Expectations are roughly a belief that one will get want they want. In marketing, expectations are t...
Q: Which of these is NOT one of the constraints on consumers' value maximization as they face purchase ...
A: When the consumer purchases a product, the firm evaluates the value maximisation of the consumer and...
Q: How does the development stage of the new-product development process involve testing the product in...
A: New products are a very critical element to the life of all businesses. New products help the compan...
Q: They are entrepreneurs who starts to manage their own technology business.
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Q: Distinguish product mix breadth from product line depth.
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A: Short term decision can also be defined as temporary or decisions that will impact a business in a s...
Q: Define price?
A: Pricing skimming: It is a strategy where high prices are set for the product in the beginning, when ...
Q: Define LOCATION/DISTRIBUTION STRATEGY?
A: Strategy is the set of choices with a person or a company takes. It also includes the choices which ...
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A: Concept Introduction - A business thinks of entering into an international market in order to expand...
Q: A company's strategic intent for its brand positioning is in large part responsible for customers re...
A: Brand positioning is used by the business or the marketers to the position of an organization in t...
Q: Define labelling?
A: Packaging of products is done for a number of objectives among which protection of product is the mo...
Q: Explain Convenience product?
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Q: What is Amazon Web services
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Q: Industrial marketing is more complex than consumer marketing explain
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Q: Why is understanding consumer behavior so important for companies? Think of examples where you do no...
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Q: Define physical supply?
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A: The difference between a schema and a script are discussed as follows-
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Q: Distinguish product mix breadth from product line depth?
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Q: How does customer-perceived value inform organizational action? (Marketing Question)
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- Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.1. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 2. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.
- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.Choose a product category that both you and your parents purchase (e.g. business, clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise? What about your parents? Explain why there is, or is not, a difference in your store choices.Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.
- Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.
- I need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailingExplain about a retail audit of your product (Kellogg's Frosted Flakes) and at least 4 competitive products currently available at retail including manufacturer/brand, product, retail price, features/benefits.This is your first time advertising your own ice cream flavors. How will you begin pricing your first ever ice cream flavors against other competitors? Describe what type of retailing strategy is the best choice for your product and primary target market? Consider your current placement on the product life cycle when determining your retailing strategy.
