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(10) Which of the following is not true about services? Services involve organizations Services facilitate the making and moving of goods Services add value to entire organization activities All services require extensive capital to start

(10) Which of the following is not true about services? Services involve organizations Services facilitate the making and moving of goods Services add value to entire organization activities All services require extensive capital to start

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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(9) The relationship between service organization and customer in the service encounter triad involves all the following except:

Customer

Empowerment

Control systems

Training

(10) Which of the following is not true about services?

Services involve organizations

Services facilitate the making and moving of goods

Services add value to entire organization activities

All services require extensive capital to start

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