Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
(9) The relationship between service organization and customer in the service encounter triad involves all the following except:
Customer
Empowerment
Training
(10) Which of the following is not true about services?
Services involve organizations
Services facilitate the making and moving of goods
Services add value to entire organization activities
All services require extensive capital to start
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