Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.2DQ
Summary Introduction
To discuss: The classification of retailers based on the service offered and an example of communication.
Introduction:
Retailer is an individual or an organization who sells goods or services to its customers, suppliers, or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Marketing: An Introduction (13th Edition)
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