Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.1DQ
Summary Introduction
To discuss: Shopper marketing and reason it has grown in prominence.
Introduction:
Shopper marketing uses shopper vision to involve the shopper at the time of purchase. It is the process of turning shoppers into buyers.
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Marketing: An Introduction (13th Edition)
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