Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 11, Problem 1BLC
Summary Introduction
To determine: The shopping trip that suggests regarding the futures of competing store by Person X.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Deciding on a target market and positioning for aretail store are very important marketing decisions.In a small group, develop the concept for a new retailstore. What is the target market for your store? Howis your store positioned? What retail atmospherics
will enhance this positioning effectively to attract
and satisfy your target market?
Choose three different online retailers and highlight two examples of differentiation in each.
How does the size of and distance to a retail outletaffect store selection and purchase behavior?
Chapter 11 Solutions
Marketing: An Introduction (13th Edition)
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- Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of PlayStation products.arrow_forwardThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?arrow_forwardWhat is meant by brick-and-mortar retailers?arrow_forward
- What aspects of the retail outlet image would an online store need to consider for their new brick-and-mortar stores?arrow_forwardYou can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forward
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