please as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.

please as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 5DYMP

See similar textbooks

Similar questions

Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.
Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.
4. Retailers that make sure their supply chain, inventory, and sales systems are able to connect with one another concerned with which aspect of retail marketing strategy?
Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop) Distinguish and explain all the steps of Personal selling that you would undertake for your client to reach the customers better and build a long-lasting relationship.
Identify the two top functions clothing retailer will perform in the market channel.
Explain about a retail audit of your product (Kellogg's Frosted Flakes) and at least 4 competitive products currently available at retail including manufacturer/brand, product, retail price, features/benefits.
Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?
Compare and contrast the Product Life Cycle with the Wheel of Retail hypothesis. Describe how we classify retailers. Explain how retailers can create an image in the marketplace, both on-ground and online.
With respect to marketing channels, what are some threats to Apple Pay’s future?
Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?
1. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 2. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.
What products do Apple sell and who is their target market