Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.7CTE
Summary Introduction
To evaluate: Any five stores from the local mall and identify their types of retail, target market, position. Also, to check whether their retail atmospherics enhance the position attractively and satisfy the target market.
Introduction:
Retailer is an individual or an organization that sells goods or services to its customers, suppliers or wholesalers. Retailers are the persons who generally sell goods and services to other business.
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Deciding on a target market and positioning for aretail store are very important marketing decisions.In a small group, develop the concept for a new retailstore. What is the target market for your store? Howis your store positioned? What retail atmospherics
will enhance this positioning effectively to attract
and satisfy your target market?
1. Identify and describe some bases for segmenting retail markets. How would a retailer use them?
2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain.
3. Explain the difference between disposable and discretionary income. Which is more important to retailers?
3.
In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
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Marketing: An Introduction (13th Edition)
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- business marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?arrow_forwardWrite a single-spaced memo (1-2 pages or 300 - 500 words) using the Microsoft Elegant template describing Shopify and how it impacts the marketing mix answering the following questions: What is Shopify, how does it work, and why would a retailer want to use it? How do online retail platforms like Shopify enable marketers to change the marketing mix?arrow_forwardWhat specificattions leads Mall of America taken to acknowledge each challenge?arrow_forward
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