Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 11, Problem 11.3DQ
Summary Introduction

To discuss: The three types of off-price retailers and differentiate off- price retailer from the discount stores.

Introduction:

Off-price retailers are those who provide best quality of goods at low cost. They frequently sell off the season items, second-hand goods and so on.

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