Your restaurant needs to understand the geographic territory from which it draws customers. For two weeks, you offer a coupon for 20% off their next meal if a patron will give you his or her address on a comment card presented with his or her dinner tab. You conducted a ______. Multiple Choice experiment communication study qualitative research study case study multiple-methodology study

Your restaurant needs to understand the geographic territory from which it draws customers. For two weeks, you offer a coupon for 20% off their next meal if a patron will give you his or her address on a comment card presented with his or her dinner tab. You conducted a ______. Multiple Choice experiment communication study qualitative research study case study multiple-methodology study

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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