Mr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
icon
Related questions
Question
Mr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing?
A)Complex buying behaviour
B)Habitual buying behaviour
C)Dissonance reducing buying behaviour
D)Variety seeking buying behaviour
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Purchase process
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L