Mr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing?
Mr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Mr. Zayid is highly involved in the purchase of a car and aware of significant differences existing among brands. What type of behaviour Mr. Zayid is experiencing?
A)Complex buying behaviour
B)Habitual buying behaviour
C)Dissonance reducing buying behaviour
D)Variety seeking buying behaviour
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