Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors

Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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