Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic
Demographics Psychographics Hobbies Age range • Gender Race or ethnic origin Interests Problem they are solving by using your product/service Concerns or anxieties they may have about using your product/service Amount they are willing to spend on your product/service Style/Fashion Future Aspirations (ex. start a family or retire) Level of education Occupation(s) Household income range • Where do they live Religion
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Transcribed Image Text:Demographics Psychographics Hobbies Age range • Gender Race or ethnic origin Interests Problem they are solving by using your product/service Concerns or anxieties they may have about using your product/service Amount they are willing to spend on your product/service Style/Fashion Future Aspirations (ex. start a family or retire) Level of education Occupation(s) Household income range • Where do they live Religion
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