Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 2. Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors.
Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 2. Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000.
2. Explain the influence of the reference groups to your target customers using the informational, utilitarian and value influential factors.
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