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- Discuss how can Zara use its subscribers data acess to email marketing to its advantage for the launch of its new sustainable clothing range?Explain with examples the processes for developing an effective e-mail marketing campaign for your chosen university.How might marketers determine the degree of involvement of their target audiences in their marketing communication activities?
- Considering the largest bank in your college’s city or town:How might consumers’ needs differ?What types of products might meet their needs?What advertising media makes sense for the different segments of consumers?What is an nonmarketing-controlled information source?Imagine that you are opening a new yoga studio in a local area. Based on your research, you found that certain styles of yoga are not taught by local studios but are increasingly being sought by women aged twenty-five years and older. Your task is to create a marketing mix that focuses on this market and has a clear competitive advantage over other studios. Develop a marketing mix that is related to your business. ( Answer in not less than 10 sentences)
- Nonna's Homestyle Foods collects detailed information about the consumers who visit its sites and purchase its products online. It knows, for instance, the average age and geographic location of consumers who purchase family meal kits six or more times a year. This customer information is part of its Question 19 options: Evergreen content Digital assets Promotional content. Digital ReputationHow does the choice of keywords affect the effectiveness of pay-per-click (PPC) advertising campaigns?Conduct an online purchase for a text that will assist you in obtaining credible information about e-marketing. Please answer question 3 As soon as possible.
- How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.Are fully anonymous online markets desirable? Justify your answer.