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What are the challenges and considerations in implementing an omnichannel CRM strategy, and how can they be addressed?
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- What other uses and functions does Input Accel serve, and how will this be useful to Novartis over the long term? (You may want to visit the EMC/Captiva website. https://www.emc.com. for more information on Input Accels capabilities.)Analyze the various benefits that an organization can gain from implementing a CRM system, with a focus on both customer-centric and business-centric advantages.Explore the challenges of implementing and adopting a CRM system in an organization. What are common obstacles and best practices for a successful CRM implementation?
- Identify the challenges associated with CRM implementation and how to overcome them.Explain the fundamental difference between operational, analytical, and collaborative CRM systems. How do they support different aspects of customer relationship management?Discuss the challenges and best practices for implementing a successful CRM strategy within an organization.
- Describe at least four qualities of a successful CRM system.What are the key components of a CRM system, and how do they work together to enhance customer relationships?Discuss the role of data analytics and artificial intelligence in enhancing CRM applications. How do they improve customer insights and engagement?