Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How would someone measure “success” for a social media measurement tool?
Expert Solution
Step 1: social media measurement tool
Social media analytics tools, also called social media analytics tools or social media monitoring tools, are software or platforms designed to track, analyze and report on various aspects of social media. This tool is used by individuals, businesses, and organizations to understand their social networks and their impact. The main features and characteristics of most social media tools include:
- Monitoring
- Data Collection
- Analytics
- Benchmarking
- Reporting
- Sentiment Analysis
- Influencer Tracking
- Competitive Analysis
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