How would someone measure “success” for a social media measurement tool?

Social media analytics tools, also called social media analytics tools or social media monitoring tools, are software or platforms designed to track, analyze and report on various aspects of social media. This tool is used by individuals, businesses, and organizations to understand their social networks and their impact. The main features and characteristics of most social media tools include:

• Monitoring
• Data Collection
• Analytics
• Benchmarking
• Reporting
• Sentiment Analysis
• Influencer Tracking
• Competitive Analysis