Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What three macro-environmental forces could effect the launch on Apples iShirt campaign and how Apple can combat it?
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Step 1: Define Marketing Environment
The marketing environment of a business consists of all the factors that could influence how well it can connect with its clients. This can include internal components like assets, machinery, and the organisational structure of a business. External elements like current clients, delivery channels, and leading rivals are also possible. A company's customer base and potential growth can be influenced by both internal and external factors.
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