Having nationally broadcasted at the same time with Rap Viet from August 2020, King of Rap had positive responses from the audience and was equally rated with Rap Viet at the very beginning. After 2 months, however, the pace in view count is getting so far between 2 shows. In specific, King of Rap seems to be coming off second best to the superior numbers of view count of its counterpart. King of Rap marketing team need to create a strategy to become the top of entertainment show in Vietnam. Thus, they ask for research agency to support. As a role of researchers, could you please indicate the research objectives ?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Having nationally broadcasted at the same time with Rap Viet from August 2020, King of Rap had positive responses from the audience and was equally rated with Rap Viet at the very beginning. After 2 months, however, the pace in view count is getting so far between 2 shows. In specific, King of Rap seems to be coming off second best to the superior numbers of view count of its counterpart. King of Rap marketing team need to create a strategy to become the top of entertainment show in Vietnam. Thus, they ask for research agency to support. As a role of researchers, could you please indicate the research objectives ?

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