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- provide an explanation regarding the ways (plural) in which marketing can be more effectively understood by all executives of an organization. Please use specific illustrations and information to support your explanation. Marketing to the Reptilian Brain By Clotaire Rapaille Pry away the slick answers of a focus group and get to the instincts buried beneath. What's the biggest problem with traditional market research? You can't believe what people say. It's not that people intentionally lie during surveys and focus groups; it's that they try too hard to please. When asked about their interests and preferences, they tend to give answers they believe the questioner wants to hear. This is because people respond with their cerebral cortexes, the part of the brain that controls intelligence, rather than emotion or instinct. Their answers are the product of deliberation. In most cases, however, they aren't saying what they feel. One of the greatest focus-group flops of all time: New Coke,…Are the following statements True or False? Explain (in a few sentences) why. a) “Ifitischeapertopurchaseaservicefromthemarketthantoproduceitin-housea firm should outsource the service and use the market”. b) “Advertising expenditures with no direct informational content can increase market efficiency”. c) “If a person chooses to have $100 today rather than have $120 next week then the person is present biased”.“If you build it, they will come.” (Source: https://articles.bplans.com/target-marketing/) That’s what the author believed when he was first starting out. He assumed that if he opened a business, customers would just show and no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme wherein they throw all of their resources in the general direction of their intended audience and hope something hits its mark. The “if you build it they will come” approach is pretty risky. Just because it worked in Field of Dreams doesn’t mean there’s any reason at all to think that your ideal customers, the ones who both need your product or service and will pay for it are just going to magically find you and start showing up in droves with their dollars. There is a greater chance that Kevin Costner will show up at your door in a baseball uniform later today. Target marketing is researching and understanding…
- As part of the process required before launch, you need to consider the segmentation, targetingand positioning of your potential market. Consider the following questions and compile a reportfor management of no more than 600 words. In order for your business to market the new range of CDB oils successfully, the bases forsegmentation should be carefully considered. These include:o Geographic;o Demographic;o Psychographic;o Behavioural.Discuss any three behavioural segmentation bases you believe to be most relevant to theCBD oil marketing strategy in South Africa. In general, seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market you have selected fortargetingWhen companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. Product7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true
- (A) Explain the roles of planning and effective campaign plan for cocoa processing 1. Campaign plan 2. Creative brief 3. The importance of external agencies in helping the campaign (B) analyze the internal and external environmental factors that helps develop the campaign planning in raising brand awareness for the elites in cocoa processingComment if you agree or disagree with this post. 1. What type of variables are used for market segmentation? Benefit variables are used for markets that are segmented by customers seeking benefits that satisfy their needs. Demographic variables seek out characteristics in customers that fit certain descriptions that can include purchasing power and consumption patterns. Also, it can be more specific by gearing toward gender, age, occupation, whether married or single and income. 2. Would a small firm use the same variables as a large business? Why or why not? I would have to say yes. No matter the size of a company, the customer base remains the same. Someone is always shopping for something. Both types of variables are needed to implement forecasting and market strategy. (Longenecker, et al. 2020). Take an antique store, for example. Just because it's a small business, perhaps ran by mom and pop, doesn't mean it has to limit who it sells to. The variables are the parameters and as…Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advice
- 1) Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide, Please use no more than 2 bullet points for your answer. 2) Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own? Please use no more than 2 bullet points for your answer. 3) Which of the following most accurately describes Coca Cola's distribution strategy: Intensive Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer, Please use no more than 2 bullet points for your answer. 4) ABC Electronics sells its computers through department stores and specialty stores, The specialty store owners are angry because the newest models of computers are always available for sale at the…ANSWER DIS GOOD!!!! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy. Here is one example: Jolibee. In the 90s, their TV ads (https://www.you tube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.you tube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a…1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations
