Suppose you are conducting market research Pepsi co. Sales have been lagging for two quarters and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You also want to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group and why? What types of information would you want to obtain? Identify possible questions to present to the focus group.

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.