Which features apply to out-of-home advertising mediums, like billboards and bus stops? Which features apply to out-of-home advertising mediums, like billboards and bus stops?Multiple Choicevery targeted, good detail, good "pass along"; but inflexible and long lead timesflexible, timely, local market; but may be expensive, has a short life, and no "pass along"selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attentiondemonstrations, good attention, wide reach; but expensive in total, has a lot of clutter, and not always selective audiencecaptive audience; but has very short exposure times and often primarily a young audience

Out-of-home advertising, which includes mediums like billboards and bus stops, represents a…

Answered: Multiple Choice very targeted, good…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section17.2: The Rise Of Native Advertising

Problem 1C

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