Some people believe price discrimination is unfair; others think it “levels the playing field” by adjusting price to people’s ability to pay. Explain an opinion why price discrimination is fair by adjusting prices for people to pay.

Some people believe price discrimination is unfair; others think it “levels the playing field” by adjusting price to people’s ability to pay. Explain an opinion why price discrimination is fair by adjusting prices for people to pay.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.1: How Price Affects Demand

Problem 1LO

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Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

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Definition Definition Pricing strategy based on the principle that the seller will charge the buyer a price based on the buyer’s ability and willingness to pay for the product rather than applying uniform pricing for all.

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