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- 2.Identify a new consumer food or beverage product. Using the major promotion tools, design a promotion campaign for the product. How are you using push and pull strategies?. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?Explain the marketing mix(4 Ps) that is being used in the advertisement? please no plagiarism.
- Identify the sales promotion tools that might be useful for (a) Tastee Yogurt, a new brand introduction; (b) 3M self-sticking Post-it® Notes; and (c) Wrigley’s Spearmint gum.eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?"Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.
- Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.Give definition and example to this consumer-oriented sales promotion 1. PRIZESApply what you have learned in this lesson by providing at leastfive products that utilize the marketing communication methods in promoting goodsand/ or services below. Advertisng Direct Marketing Personal Selling Sales Promotion Digital Marketing Public Relations
- Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional themeComparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace?Select any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioning