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- Twitter has gained appeal as a personal and professional social networking platform. There are five methods to use Twitter to increase a company's revenue. What does "trending" signify on Twitter?Go to Facebook.com and navigate to the “About” section. What isFacebook’s mission? How could marketers use Facebook, and whatother social media tools could they use? What are the drawbacks marketers might face when using Facebook to communicate with their customers?According to your research findings, discuss and describe the value of Search Engine Marketing (SEM) to businesses and organizations. Taking the textbook readings into consideration, why do Search Engine Marketers often have to put in considerable amount of effort when selecting search engines to perform Search Engine Marketing? What factors do you believe may contribute to such efforts? Explain. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. Quote: Raj Sachdev 2023 Digital Marketing (Sachdev, 2023)