You are hired as a consultant by Tokyo Inc. to prepare  report based on the undermentioned criteria.   Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.  You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore).  Requirement:  Thoroughly Discuss the Mode of Entry Decision Criteria for Braff Manufactoring into Singapore  i. Discussion on the five (5) entry modes  Exporting Licensing Arrangements and Franchising Partnering And Strategic Alliances Merger And Acquisitions Establishing New, Wholly Owned Subsidiaries, Also Known as Greenfield Venture ii. Analysis and rationale of the chosen entry mode for the company and its product  (s) in Singapore (note, the decision criteria must be feasible based on the  country analysis and product

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
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You are hired as a consultant by Tokyo Inc. to prepare  report based on the undermentioned criteria.

 

Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region. 

You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore). 

Requirement: 

Thoroughly Discuss the Mode of Entry Decision Criteria for Braff Manufactoring into Singapore 
i. Discussion on the five (5) entry modes 

  • Exporting
  • Licensing Arrangements and Franchising
  • Partnering And Strategic Alliances
  • Merger And Acquisitions
  • Establishing New, Wholly Owned Subsidiaries, Also Known as Greenfield Venture


ii. Analysis and rationale of the chosen entry mode for the company and its product 
(s) in Singapore (note, the decision criteria must be feasible based on the 
country analysis and product (s)

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