Analyse the organisational planning process Analyse the trends in B2B organisational marketing Produce creative, action-oriented and practical solutions to business marketing problems Incorporate technological solutions into B2B marketing solutions Communicate effectively (written) in a business marketing context Assignment description and instructions Segmentation, Targeting and Positioning in the B2B sector. Do some regional research and select one company within an industry regionally. Explain with examples how the company within that market would segment the market and use that segmentation to target specific customers within that market. Example: Sarah's Laundry Services operates within the Barbados market. Sarah has her regular individual consumers but she also has a business market that she can provide services for. Explain how she would use the segmenting bases to break down her business market and how she would then decide which business consumer(s) to target. Please note that the above is a hypothetical example, but you should use existing business examples within your essay that the reader can find actual information on. Your essay must be no more than 2500 words. APA7th edition must be used for the paper.
Related Course Objectives:
Analyse the organisational planning process
Analyse the trends in B2B organisational marketing Produce creative, action-oriented and practical solutions to business marketing problems
Incorporate technological solutions into B2B marketing solutions Communicate effectively (written) in a business marketing context Assignment description and instructions
Segmentation, Targeting and Positioning in the B2B sector.
Do some regional research and select one company within an industry regionally. Explain with examples how the company within that market would segment the market and use that segmentation to target specific customers within that market. Example: Sarah's Laundry Services operates within the Barbados market. Sarah has her regular individual consumers but she also has a business market that she can provide services for. Explain how she would use the segmenting bases to break down her business market and how she would then decide which business consumer(s) to target. Please note that the above is a hypothetical example, but you should use existing business examples within your essay that the reader can find actual information on.
Your essay must be no more than 2500 words.
APA7th edition must be used for the paper.
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