Brian says that the people who write blogs and post comments on blogs provide a lot of the marketing research for the company-meaning Raleigh Bikes uses the information posted online to gather data on what customers are looking for. This kind of marketing research information could be categorized as X primary data secondary data big data marketing analytics

Brian says that the people who write blogs and post comments on blogs provide a lot of the marketing research for the company-meaning Raleigh Bikes uses the information posted online to gather data on what customers are looking for. This kind of marketing research information could be categorized as X primary data secondary data big data marketing analytics

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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27) Market research should be an integral part of your business. * A) True B) False..
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