Question 1 Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's  product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1
Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's 
product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings? 
Question 2
Discuss the characteristics of Kinsip’s customers. What could Kinsip do to get to know them better?
Question 3
Explore possibilities for rebranding the hand sanitizers. 
Question 4
Prepare a marketing plan for Kinsip’s new product 'hand sanitizers'.

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