QUESTION: Identify the idea generation tool used by Netflix in this example.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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CASE: The correct implementation of new product development process helps minimize the risk of product failure. When Netflix wanted ideas for improving
the accuracy of its Cinematch online recommendation system, it decided to "open it up to the world," promising a $1 million prize for the best solution.
QUESTION: Identify the idea generation tool used by Netflix in this example.
***
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Transcribed Image Text:Esc Hg Time: 1 hour, 51 minutes, 08 seconds. * Question Completion Status: 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 31 32 19 20 21 22 23 24 25 26 28 29 30 A Moving to another question will save this response. Question 16 of 32 Question 16 1 points Save Answer CASE: The correct implementation of new product development process helps minimize the risk of product failure. When Netflix wanted ideas for improving the accuracy of its Cinematch online recommendation system, it decided to "open it up to the world," promising a $1 million prize for the best solution. QUESTION: Identify the idea generation tool used by Netflix in this example. *** For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph V AV V Ix V L %0 V System Font V 12pt 8 C FS BI A+ F3 B ! 1 F1 @ F2 F4 2 TW 11 الالالال ER F6 T 6 F7 Y & 17 F8 * U 8 F9 ( F10 9 27 - F11 0 POWERED BY TINY PriSc F12 P 1 Inse
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