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QUESTION 1 Which of the following cannot be a front-office user for CRM? O Partner Customer Service engineer IT specialist Salesperson QUESTION 2 What is the main challenge of multichannel CRM? O Technical Procedure Design O Heirarchy

Please highlight the similarities and differences in those five example

Which of the following stages in the product life cycle is known for high failure rates and little competition?   Question 6 options:   a)  Introduction   b)  Growth   c)  Maturity   d)  Decline

Lenovo : Understanding Customers and Building Profitable Relationships Question 2 : How should the Lenovo shopping experience affect customer journey for a brand? Support your answer with examples.

17 Name the part of brand which can't be spoken but can be recognized.     Question 17 options:   Branding   Brand symbol   Brandr   Brand Name

• Read the handout and answer the questions in each section • As you read this, consider a recent purchase (over £100) - to what extent did the following characteristics influence your decision to buy this particular product/service brand? Characteristics Affecting Buyer Behavior 1. Cultural Factors • Culture is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Culture tends to point to groups in a large geographic area. • Subcultures are groups of people within a culture with shared value systems based on common life experiences and situations.eg: political groups, sexual orientation. Other examples of sub-cultures - bikers, goths, hipsters. gamers • Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. Measured as a combination of occupation, income, education, wealth, and other variables. How do today's marketers…

1. Bernie works at Clio in the marketing department. He wrote this positioning statement “For small to medium law firms that require a central cloud based system to run their law firm this is the easiest collaborative and most results driven software for legal firms as it is a real-time cloud based software backed with best in class service and support.” What is missing? Question options: Frame of reference Reason to believe Point of difference Targeted consumers