Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question 3
A.
In serving customers, there are seven particular behaviours that can spoil the delivery of
an excellent service product. Explain the SEVEN (7) deadly sins in which all customer
contact employees should ensure never occurs in customer service.
B.
List FOUR (4) needs that motivate customers according to Maslow's hierarchy.
C.
Outline FIVE (5) strategies that can be used by organisations to help develop or maintain
customer loyalty.
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Transcribed Image Text:Question 3 A. In serving customers, there are seven particular behaviours that can spoil the delivery of an excellent service product. Explain the SEVEN (7) deadly sins in which all customer contact employees should ensure never occurs in customer service. B. List FOUR (4) needs that motivate customers according to Maslow's hierarchy. C. Outline FIVE (5) strategies that can be used by organisations to help develop or maintain customer loyalty.
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