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Question 3 A. In serving customers, there are seven particular behaviours that can spoil the delivery of an excellent service product. Explain the SEVEN (7) deadly sins in which all customer contact employees should ensure never occurs in customer service. B. List FOUR (4) needs that motivate customers according to Maslow's hierarchy. C. Outline FIVE (5) strategies that can be used by organisations to help develop or maintain customer loyalty.

Question 3 A. In serving customers, there are seven particular behaviours that can spoil the delivery of an excellent service product. Explain the SEVEN (7) deadly sins in which all customer contact employees should ensure never occurs in customer service. B. List FOUR (4) needs that motivate customers according to Maslow's hierarchy. C. Outline FIVE (5) strategies that can be used by organisations to help develop or maintain customer loyalty.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 3 A. In serving customers, there are seven particular behaviours that can spoil the delivery of an excellent service product. Explain the SEVEN (7) deadly sins in which all customer contact employees should ensure never occurs in customer service. B. List FOUR (4) needs that motivate customers according to Maslow's hierarchy. C. Outline FIVE (5) strategies that can be used by organisations to help develop or maintain customer loyalty.
Transcribed Image Text:Question 3 A. In serving customers, there are seven particular behaviours that can spoil the delivery of an excellent service product. Explain the SEVEN (7) deadly sins in which all customer contact employees should ensure never occurs in customer service. B. List FOUR (4) needs that motivate customers according to Maslow's hierarchy. C. Outline FIVE (5) strategies that can be used by organisations to help develop or maintain customer loyalty.
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