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- 1. Give at least three products and evaluate the segmenting method used. Product brand name Method used in segmenting 1. 2. 3.1. Definition beauty products of marketing. 2. Definition food products of marketing.discuss potential target market of food panda and marketing mix of food panda? ( in brief )
- Q No. 3: Elaborate the steps to provide Focus & Direction to Strategic Marketing Planning in Strategic Marketing Planning Process?6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…a. Create research question on product quality toward customer buying behaviour. b. Create research question on price toward customer buying behaviour. c. Create research question on promotion toward customer buying behaviour.
- D4) Pick a product and company name and then explain the 4 four P's regarding thatMr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Describe the type of sales presentation that will be suitable to Mr. Mohammed according to the business and steps to be followed in the presentation.Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples
- 26. When introducing new products marketers have 3 branding options open to them: A. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an Associative Network Memory Model approach B. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an integrated marketing communications programme C. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a brand equity measurement system D. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a combination of a new and an existing brandQ No. 5: Marketing research includes nature of the market, product analysis, sales analysis, time, place and media of advertising, personal selling, pricing, sales organisation, packaging, brand names etc. Discuss the objectives, Types and Process of Marketing Research?1. Please provide a brief overview of the Marketing Mix for liquid hand soap. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.