9. The ICorp company markets a successful line of computer equipment. Recently, they have begun to make a new type of smart phone. The public isn't enthusiastic about the new product, and during the first year, it does poorly on the market. To combat this, ICorp launches a new marketing campaign, running television and radio ads, purchasing billboard space, and even integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an example of a(n) Oavailability heuristic. Orepresentative heuristic. O escalation of commitment. Obehavioral directive.
9. The ICorp company markets a successful line of computer equipment. Recently, they have begun to make a new type of smart phone. The public isn't enthusiastic about the new product, and during the first year, it does poorly on the market. To combat this, ICorp launches a new marketing campaign, running television and radio ads, purchasing billboard space, and even integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an example of a(n) Oavailability heuristic. Orepresentative heuristic. O escalation of commitment. Obehavioral directive.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Transcribed Image Text:9. The ICorp company markets a successful line of computer equipment. Recently, they have
begun to make a new type of smart phone. The public isn't enthusiastic about the new product,
and during the first year, it does poorly on the market. To combat this, ICorp launches a new
marketing campaign, running television and radio ads, purchasing billboard
space,
and even
integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an
example of a(n)
Oavailability heuristic.
Orepresentative heuristic.
Oescalation of commitment.
Obehavioral directive.
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The ICorp company markets a successful line of computer equipment. Recently, they have begun to make a new type of smart phone. The public isn't enthusiastic about the new product, and during the first year, it does poorly on the market. To combat this, ICorp launches a new marketing campaign, running television and radio ads, purchasing billboard space, and even integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an example of a(n):
availability heuristic.
representative heuristic.
escalation of commitment.
behavioral directive.
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