9. The ICorp company markets a successful line of computer equipment. Recently, they have begun to make a new type of smart phone. The public isn't enthusiastic about the new product, and during the first year, it does poorly on the market. To combat this, ICorp launches a new marketing campaign, running television and radio ads, purchasing billboard space, and even integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an example of a(n) Oavailability heuristic. Orepresentative heuristic. O escalation of commitment. Obehavioral directive.

Answer all 3 questions

Critically analyse the below proposal from the Financial Conduct Authority and critically evaluate the legal principles and regulations involved in preventing similar actions of greenwashing. < "FCA proposes new rules to tackle greenwashing Press Releases First published: 25/10/2022 < In a bid to clamp down on greenwashing, the Financial Conduct Authority (FCA) is proposing a package of new measures including investment product sustainability labels and restrictions on how terms like 'ESG', 'green' or 'sustainable' can be used. < The measures are among several potential new rules which will protect consumers and improve trust in sustainable investment products. The work forms part of the commitment made in the FCA's ESG Strategy and Business Plan to build trust and integrity in ESG-labelled instruments, products and the supporting ecosystem. < There has been growth in the number of investment products marketed as 'green' or making wider sustainability claims. Exaggerated, misleading or…

A cosmetic company opened an online store that created competition with many of its existing salespeople. The corporate office created a(n) conflict. vertical O problematic functional interesting product

1. VHS format of video was quickly accepted compared to its rival format, Sony Betamax. This example shows the importance of ________ among the five factors that affect the rate of adoption. A) relative advantage B) compatibility C) complexity D) divisibility E) communicability   2. In Latin America, CPC International’s mayonnaise sales took off after packaging the mayonnaise in small plastic packets instead of U.S. size jars. This example shows the importance of ________ among the five factors that affect the rate of adoption. A) relative advantage B) compatibility C) complexity D) divisibility E) communicability

A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients' charts on computers or even on the cell phones. This represents which type of innovation? Multiple Choice marketing dynamically continuous continuous discontinuous promotion X

The second image is an example of the writing method.

The three noise factors most likely to interfere with the successful launch of the new product line are stated below 1. Filtering 2. Credibility 3. Information Overload Of the three noise factors which do you think has the biggest impact and why?

5 points Save Ans A company's marketing communications mix-also called its promotion mix-blends five different components. List and define these components For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 14px A v

What marketing segmentation are being used in this advertisement? please no plagiarism.