Marketing FINAL REIVEW QUESTION ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks UESTION 1The government/society awards patents (temporary monopoly) for innovations so to a.Allow inventors time to recover the cost of the invention b.Allow inventors to realize some profit out of the invention c.Provide companies with incentives for technological innovation d.All of the aboveQUESTION 2Arbitrarily, NY Times selecting a location on Brooklyn Bridge to interview passerbys as being NYC residents about their opinion regarding CUNY funding is an example of a.media sampling b.cluster sampling c.non probability sample d.random sampleQUESTION 3For a firm, the more generic/commodity like is its product, a.The greater will be its profits b.The lower will be its profits c.The higher will be its costs d.We cannot tellQUESTION 4For a company, considering entry into a new product/service market, its chances to maximize revenues and profits will be greater if a.market penetration for the product is low b.the product market is at its growth stage c.most people buy the product for the first time d.all of the aboveQUESTION 5Identifying and counting different state license plates the Woodbury Commons mall parking lot as part of data collection for marketing research is an example of a. a focus group b.the survey method c.the observation method d.the experimental method QUESTION 6With respect to tablet computers in 2011 total sales for the industry were 800 million and Ipad sold in 2011 $600 million. Therefore the Ipad market share in 2011 was a.25% b.60% c.75% d.80%QUESTION 7Primary data are a.Data collected for the first time specifically for a marketing research study b.Less time-consuming to acquire than secondary data c.Newly published research by governmental organizations d.Often in unusable formatQUESTION 8As the value of the American dollar increases relative to the Mexican peso, we expect that international demand for American corn output relative to Mexican corn may a.increase b.decrease c.stay the same as international corn demand is independent of the exchange rates d.we cannot tellQUESTION 9Examples regarding market segmentation of consumers according to the attachment to their preferred products, include segmenting groups according to a.Income levels b.Location c.Use of the product d.All of the aboveQUESTION 10A company’s trademark may last for a.a limited time period b.ever if renewed c.the same as a patent d.none of the above

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Answered: UESTION 1 The government/society…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Marketing FINAL REIVEW QUESTION

ONLY ANS NEED …BUT Right Answer please ……. NO EXPLANIATION thanks

UESTION 1

The government/society awards patents (temporary monopoly) for innovations so to

	a.	Allow inventors time to recover the cost of the invention
	b.	Allow inventors to realize some profit out of the invention
	c.	Provide companies with incentives for technological innovation
	d.	All of the above

QUESTION 2

Arbitrarily, NY Times selecting a location on Brooklyn Bridge to interview passerbys as being NYC residents about their opinion regarding CUNY funding is an example of

QUESTION 3

	a.	The greater will be its profits
	b.	The lower will be its profits
	c.	The higher will be its costs
	d.	We cannot tell

QUESTION 4

For a company, considering entry into a new product/service market, its chances to maximize revenues and profits will be greater if

	a.	market penetration for the product is low
	b.	the product market is at its growth stage
	c.	most people buy the product for the first time
	d.	all of the above

QUESTION 5

Identifying and counting different state license plates the Woodbury Commons mall parking lot as part of data collection for marketing research is an example of

QUESTION 6

With respect to tablet computers in 2011 total sales for the industry were 800 million and Ipad sold in 2011 $600 million. Therefore the Ipad market share in 2011 was

QUESTION 7

	a.	Data collected for the first time specifically for a marketing research study
	b.	Less time-consuming to acquire than secondary data
	c.	Newly published research by governmental organizations
	d.	Often in unusable format

QUESTION 8

As the value of the American dollar increases relative to the Mexican peso, we expect that international demand for American corn output relative to Mexican corn may

	a.	increase
	b.	decrease
	c.	stay the same as international corn demand is independent of the exchange rates
	d.	we cannot tell

QUESTION 9

Examples regarding market segmentation of consumers according to the attachment to their preferred products, include segmenting groups according to