we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1 ) What are the customer's needs this product will be able to meet? 2) What can make our product competitive, what is the advantage to selling this type of product? 3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.
we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1 ) What are the customer's needs this product will be able to meet? 2) What can make our product competitive, what is the advantage to selling this type of product? 3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones.
1 ) What are the customer's needs this product will be able to meet?
2) What can make our product competitive, what is the advantage to selling this type of product?
3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.
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1 ) List and describe the impact of any four macro environmental variables on your business.
2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice
3) Select a targeting strategy most suitable for your product idea. Explain your choice.
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