Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
The consumer: describe the target market profile.
Product: iBasket - Guopeng Liang Guopeng Liang
target market profile focus on as below –
Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.
Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.
Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour.
Generation: Specific generation cohort group.
Geography: Geographical area in which consumers reside and work.
Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.
Benefits: What consumers are looking for when they shop for products and services.
Please explain each catergory with example and elaborate it your point.
Transcribed Image Text:IBasket
Store dirty
HANDS-FREE.
AUTO-DRY
clothes inside
AUTO-START
after wash
and enjoy the
washing when
clothes reaches a
theas
FRESH AIR
certain amount
CES
SMART HOME
Recent P
A Hamper/Washer/Dryer All
in One
Coldwell Bank
Professionals
New Jersey H
Statewide Hol
Drive
A Hamper/Washer/Dryer All in One
Easy Ways to
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