The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The consumer: describe the target market profile.

Product: iBasket - Guopeng Liang Guopeng Liang

target market profile focus on as below –

Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.

Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.

Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.

Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour.

Generation: Specific generation cohort group.

Geography: Geographical area in which consumers reside and work.

Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.

Benefits: What consumers are looking for when they shop for products and services.

Please explain each catergory with example and elaborate it your point. 

IBasket
Store dirty
HANDS-FREE.
AUTO-DRY
clothes inside
AUTO-START
after wash
and enjoy the
washing when
clothes reaches a
theas
FRESH AIR
certain amount
CES
SMART HOME
Recent P
A Hamper/Washer/Dryer All
in One
Coldwell Bank
Professionals
New Jersey H
Statewide Hol
Drive
A Hamper/Washer/Dryer All in One
Easy Ways to
Transcribed Image Text:IBasket Store dirty HANDS-FREE. AUTO-DRY clothes inside AUTO-START after wash and enjoy the washing when clothes reaches a theas FRESH AIR certain amount CES SMART HOME Recent P A Hamper/Washer/Dryer All in One Coldwell Bank Professionals New Jersey H Statewide Hol Drive A Hamper/Washer/Dryer All in One Easy Ways to
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