Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company
Q: What is the difference between a technology-push and a market-pull product? How should this impact…
A: To create a market is to create a demand in the market through marketing activities. These marketing…
Q: Customer Life-Time-Value: select the elements that are part of this key concept in Marketing (select…
A: * A , B , C, D All the above options comes under marketing .
Q: Give an example of a recent purchase experience in which you were dissatisfied because a firm’s…
A: We can say that where recently, I ordered a table study lamp with a USB cable through Flipkart, an…
Q: Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to…
A: There are many celebrities having a large no. of fans followings which can be a good option to…
Q: Think about some products where the customer and consumer are two different entities. Now if these…
A: Baby products
Q: A business analyst for CNBC reported as story on the VCR industry and during the story the analysis…
A: Option B ( Marketing Myopia)
Q: Research on any national and international fashionable brand highlighting components like its…
A: National fashion brand: Nike brand analysis Market share Nike has a market value of $34.8 B and a…
Q: 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an…
A: Since as per our guidelines, we are only allowed to answer 3 questions at maximum, therefore we will…
Q: Assume that you are working in the marketing department of a major manufacturer of athletic shoes.…
A: Line extension means a firm expanding itself in the same category by introducing new products under…
Q: What are the Market Entry Strategy For a Product ? Explain with Examples.
A: In the rapidly increasing world of globalization, it is impossible for any business to operate in…
Q: Which components of the marketing mix have been proven to positively and significantly affect the…
A: * Option Selection - Option A, Promotion, Option B , Product, Option C , Price, All of the three…
Q: As new products move from idea generation to commercialization: Group of answer choices: A) more…
A: The correct option is option c) the cost associated with each product-planning stage increases.
Q: how could the perfume company apply the persuasive advertisement, how that will affects the consumer…
A: Persuasive advertisement is a kind of advertisement in which advertising company tries or attempts…
Q: What is an example of marketing myopia? A.…
A: Answer B A department store that views itself as a clothing retailer
Q: What are the different products-market growth strategies? Whixh strategies should be followed if a…
A: Product market growth strategies - Most small businesses have plans to expand their operations and…
Q: When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the…
A: There have been 5 distinct marketing value propositions:-1. By presenting the outside point of view,…
Q: Explain why a retailer should be concerned with market segmentation and identifying a target market.…
A: Serving the needs of the entire market is physically and practically not possible for a single firm.…
Q: Give an examples of a recent purchase experience in which you were dissatisfied because a firm’s…
A: The 4Ps are known as the marketing mix, and they are what a marketer uses to promote a company's…
Q: Directions: Presented in the word pool are relationship marketing terms. Write the best term that…
A: First of All, Let's see what all these terms Means : SOCIAL MEDIA Social media represents the…
Q: Distinguish clearly between a marketing strategy and a marketing plan. If a firm has a really good…
A: In spite of the fact that the two terms are regularly utilized reciprocally, your advertising plan…
Q: WHICH OF THE FOLLOWING IS NOT A WAY TO IDENTIFY AN OPPORTUNITY? a.Trying out alternative uses of…
A: Observing trends, solving problems, and finding the gaps in the marketplace helps in identifying an…
Q: Describe is the difference of Subway Fast food chain from the competition in market. You may select…
A: Answering first question only
Q: How can marketers reduce cognitive dissonance? b) How can consumers reduce cognitive dissonance?…
A: Cognitive dissonance is the conflict which customers get while shopping. Conflict is often an…
Q: Differentiation focus on 1-Focus on a particular group or geographical market. 2-Seek…
A: Marketing and production acts as the primary function of any business and all rest are the secondary…
Q: demonstrate how a product satisfied a need or want. for example an iPhone. explain each step of the…
A: Customers needs are defined as the aggregate requirements of different groups. It includes…
Q: What are the three levels at which a product may be viewed? In your answer, use product examples to…
A: "An idea, practice, that is perceived by an individual or other unit of adoption". It includes…
Q: Choose a fast-food restaurant chain that does business in your area. Describe the company's target…
A: Mcdonald's is the biggest fast-food chain restaurant in my area and it is the more popular food…
Q: have a job as a county extension agent and lead workshops for home gardeners. Smith comes to the…
A: Marketing commercials are communicated with lots of hype. They are created in the way so that…
Q: Explain how internal databases differ from marketing intelligence. What are some advantages and…
A: The fundamental contrast between marketing intelligence and marketing research is that the last is…
Q: Market research provides the relevant intelligence for developing the right product.” What facts…
A: Market research is a systematic way of gathering, analyzing and recording of data about related…
Q: How many activities do marketers perform? a. 1 b. 8 c. 100s d. 25
A: Marketing: It means promoting the products and services to make them salable in the market. It is…
Q: Briefly explain what do you understand by consumer behavior? Why is it important for marketer to…
A: Answer 1 Customer conduct is the investigation of people and associations and how they select and…
Q: Brand characteristics that are symbolic and functional merge well to make attractive and memorable…
A: Branding: The process of giving a distinctive name to the product or service by which it is in…
Q: • Assume that you need to do a market research before launching a “car service at doorstep” business…
A: Qualitative Data Collection: It's about people's perceptions, thus qualitative data is descriptive…
Q: How does dealing of business marketers differ from consumer marketers a. They deal with far fewer…
A: The correct option is option a, They deal with far fewer but far larger buyers.
Q: Brands compete in markets and markets evolve. Some markets are emerging, while others are growing,…
A: Product Life Cycle is a model which depicts the amount of sales and revenue the firm goes through,…
Q: Explain the concept of New Product development process and how does a marketer use it for a…
A: New product development is a process of bringing an original product idea to the market. They may be…
Q: For this professional assignment consider the four (4) stages of the product life cycle…
A: I selected Samsung company.In this I m going to tell about the Samsung company product life cycle.I…
Q: For behavourial change of a social marketing campaign to promote recycling is the entire UK, which…
A: Market Segmentation is to break up the business into groups of similar and different features. It…
Q: what is an example of how positioning analysis can help a marketing manager identify target…
A: Various marketing strategies and tactics are being made by the organizations so that they can take a…
Q: Brands serve which of the following purpose? Select one: a. They are a means of achieving emotional…
A: A brand is signified as an intangible asset. Brands are diverse, distinct, and unique at the same…
Q: Name a brand that you believe is highly “successful.” list and briefly describe the criteria you…
A: The success of a business depends on several factors such as strategy, objectives, manpower skills,…
Q: Why is a marketer experience important in taking decisions about the product portfolio despite…
A: Decision making is the core skill required with any leaders like the managers. Finding out all the…
Q: In which of these companies will a differentiated target marketing strategy work best? a. a company…
A: companies with a differentiated target marketing strategy work best for companies who have expertise…
Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?
Step by step
Solved in 2 steps
- Why is a marketer experience important in taking decisions about the product portfolio despite having tools that can help him?Discuss the various levels of a product that a marketer needs to think about in planning it.Why is a marketers experience important in taking decisions about the product portfolio despite having tools that can help him?
- Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.How can marketers extend the life cycle of an established product? Use examples to explain or illustrateBrands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…
- Which brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.As a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage and its importance. Talk briefly about the company and what it does. Explain Each stage of the consumer decision- making process. Explain the factors that may affect the consumer's decision for the selected product or service.How can a manager develop an effective marketing plan for a new product launch?
- Explain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint: this question involves chapter 8 in your text.Select a product with which you are already familiar. Examine the market positioning strategies that have been implemented for the selected product. Determine a suitable basis of market positioning for the chosen product based on your findings, and make recommendations for how to improve its image in the eyes of its target market.Why is Product Invention important for the marketers?