Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:Which of the following statements concerning the difference between purchasing
and sales is true?
1)
Purchasing is focused primarily on cost reduction while sales is focused
primarily on volume
2)
Negotiation is the full time job of sales while it is only an infrequent element
of purchasing
3)
Sales tries to commoditize the offering while purchasing focuses on product
differentiation
4) Purchasing is generally tactical in orientation while sales is generally strategic
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DIFFERENTIATE BETWEEN THREE COMPANY PURCHASING ORIENTATION
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DIFFERENTIATE BETWEEN THREE COMPANY PURCHASING ORIENTATION
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