From your personal experience of when You have purchased a computer for the school year, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed and in first person Problem recognition stage Information search stage Evaluation of alternative stage Purchase decision stage Post-purchase behaviour
From your personal experience of when You have purchased a computer for the school year, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed and in first person
Problem recognition stage
Information search stage
Evaluation of alternative stage
Purchase decision stage
Post-purchase behaviour
Customer buying behavior - The process explains the decision-making and actions of customers while making a purchase decision or purchasing a good or service. The study of customer buying behavior guides marketers to decide on the key aspects of products that could satisfy customer needs and deliver value (functional, emotional, social, epistemic, and conditional).
Consumer buying behavior is influenced by environmental elements such as social and cultural values, as well as economic and psychological factors. The 5-step process highlights what an individual would go through while dealing with a product purchasing decision behavior.
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