Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
Bartleby Related Questions Icon

Related questions

Question

From your personal experience of when You have purchased a computer for the school year, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed and in first person

Problem recognition stage

Information search stage

Evaluation of alternative stage

Purchase decision stage

Post-purchase behaviour

Expert Solution
Check Mark
Introduction

Customer buying behavior - The process explains the decision-making and actions of customers while making a purchase decision or purchasing a good or service. The study of customer buying behavior guides marketers to decide on the key aspects of products that could satisfy customer needs and deliver value (functional, emotional, social, epistemic, and conditional).

Consumer buying behavior is influenced by environmental elements such as social and cultural values, as well as economic and psychological factors. The 5-step process highlights what an individual would go through while dealing with a product purchasing decision behavior.

Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning