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Activi Victoria Court Drive -in Hotel and Restaurant is a chain of full service- motels catering mo the upper income market segment. The traditional market for drive - in hotels and motels lovers who avail of one out of the many specially designed "theme" rooms (Japanese room jungle room, oval office room, game room, etc.) for three hours. In the early 1990s, Victoria Court embarked on an aggressive campaign to attract two addi segments of the market. Their mission was to slowly transform their image by communica to the public that their drive - in motels could be used predominantly for legitimate purpos such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international gro (Source: Go, J. (2011) Fundamentals of Marketing) 1. Identify the strengths, weaknesses, opportunities and threats of Victoria Court Drive. Pr at least two for each element and explain briefly. 2. Identify which among the Porter's three strategies has/have been applied in the given

Activi Victoria Court Drive -in Hotel and Restaurant is a chain of full service- motels catering mo the upper income market segment. The traditional market for drive - in hotels and motels lovers who avail of one out of the many specially designed "theme" rooms (Japanese room jungle room, oval office room, game room, etc.) for three hours. In the early 1990s, Victoria Court embarked on an aggressive campaign to attract two addi segments of the market. Their mission was to slowly transform their image by communica to the public that their drive - in motels could be used predominantly for legitimate purpos such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international gro (Source: Go, J. (2011) Fundamentals of Marketing) 1. Identify the strengths, weaknesses, opportunities and threats of Victoria Court Drive. Pr at least two for each element and explain briefly. 2. Identify which among the Porter's three strategies has/have been applied in the given

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Individual Activity Victoria Court Drive -in Hotel and Restaurant is a chain of full service- motels catering mostly to the upper income market segment. The traditional market for drive-in hotels and motels are lovers who avail of one out of the many specially designed "theme" rooms (Japanese room, jungle room, oval office room, game room, etc.) for three hours. In the early 1990s, Victoria Court embarked on an aggressive campaign to attract two additional segments of the market. Their mission was to slowly transform their image by communicating to the public that their drive - in motels could be used predominantly for legitimate purposes such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international group. (Source: Go, J. (2011) Fundamentals of Marketing) 1. Identify the strengths, weaknesses, opportunities and threats of Victoria Court Drive. Provide at least two for each element and explain briefly. 2. Identify which among the Porter's three strategies has/have been applied in the given scenario. Explain briefly.
Transcribed Image Text:Individual Activity Victoria Court Drive -in Hotel and Restaurant is a chain of full service- motels catering mostly to the upper income market segment. The traditional market for drive-in hotels and motels are lovers who avail of one out of the many specially designed "theme" rooms (Japanese room, jungle room, oval office room, game room, etc.) for three hours. In the early 1990s, Victoria Court embarked on an aggressive campaign to attract two additional segments of the market. Their mission was to slowly transform their image by communicating to the public that their drive - in motels could be used predominantly for legitimate purposes such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international group. (Source: Go, J. (2011) Fundamentals of Marketing) 1. Identify the strengths, weaknesses, opportunities and threats of Victoria Court Drive. Provide at least two for each element and explain briefly. 2. Identify which among the Porter's three strategies has/have been applied in the given scenario. Explain briefly.
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