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Identify the role of the customer in marketing?
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- Which of the following play an important role in marketing planning and marketing strategy? Marketing mix Market Consumer intention Product qualitywhat is the relationship between information content and value relevance in an inefficient market?All of the following are demand factors except which? Multiple Choice consumer income the price of similar products the form of promotion the availability of similar products consumer tastes
- 12 A Group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards isOOOO The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new construction going on in the community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his assumptions for future on past Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average O use the census data to see household trends O d.obtain data on the age of potential home buyersProvide two examples of sources of customer expectations from which the marketer has limited control.
- - Which of the following is the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals? Marketing research Market segmentation Target marketing Marketing conceptWhat kind of secondary data and syndicated data would be helpful in addressing the issue of changing the brand logo? What is the role played by such data?A marketers ability includes identifying the needs which are often backed by a _______ Problem Want Demands Product