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- Long ago comparative advertising often compared a product to "Brand X." True FalsePersuasive advertising is used for new product categories. Select one: O a. True. O b. False.Advertising objectives can be classified by their primary purpose- to inform, persuade or remind. Locate one advertisement that primarily informs, one that persudes and one that reminds
- Radio advertising offers a high degree of selectivity; True or FalseOnline advertising is advertising that appears while consumers are browsing online. Select one: True FalseMany advertisements were exaggerated claims base assumption or misleading information. Should ads stick to the truth? Should the government prosecute the propagandists and manufacturers for dishonesty and lies? Explain your answer.
- Essay to examine the view that advertising can be seen as the provision of information valuable to the consumer, for which the consumer will be prepared to pay extra. Give example of situation.Advertising objectives can be classified by their primary purpose—to inform, persuade, or remind. In a small group, locate one advertisement that primarily informs, one that persuades, and one that reminds. Explain how each ad meets the desired objective.According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?
- From the perspective of an advertiser for a low-involvement, packaged-goods product such as cereal, compare and contrast the strengths and weaknesses of the two forms of search engine advertising: keyword-matching versus content-targeted advertising.An advertisement in a fashion magazine is designed to look like an article in the magazine so that consumers may mistake it for an unbiased article. This is an example of ________ advertising.Critique an existing advertisement for a product or service Your task involves analyzing either a product-oriented or service oriented persuasive ad. In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…